What genres of LIVE entertainment will take precedence; What kinds of venues will attract most audiences; What formats of events will integrate most artists. The future is bright. The future is LIVE!

Simple brand placements became obsolete a decade ago. Today, brands don’t bite into anything short of a strong activation integrated deeply with the overall platform and resonating the sponsor brand’s core values.

What it’s taken for Entertainment IPs to become brands in their own right; What the opportunities to leverage these are, And the risks to imitate them!

Why brands and companies in the larger Media space are all looking into the LIVE Entertainment and Engagement space. What this means for the Event industry?

The Evolution and next phase of Opportunities in the LIVE Entertainment industry