B2B Marketing for brands, can also be Cool!

How this seemingly dry segment of business network engagement is fast evolving through innovation and creatively engaging programmes. Lessons from benchmarking case studies.

Rural Marketing is only for the Very Wise!

The evolving mediums in Rural Marketing. Why certain tools work more effectively. How commitment and insight to the market is the only success model.

Brand launches, and why they have to create buzz!

There is a unique science behind curating a brand launch, which is not about the unveiling of the product through a turn-table stage. Why PR, Buzz and Media interest need to go hand-in-hand with launches.