The Experiential Dictate for Auto Brands

3 commandments to guarantee customer loyalty through engagement If your experience strategy does not feature these three key components, you can rest assured your auto brand has not a single loyal customer! Auto-industry Experiential Expert, John Tulloch will explain why? Global Account Director and Sr. VP, George P Johnson Experience Marketing, John brings with him… Read more »

Dubai Business Exchange: Opportunities for Market Expansion / Enhancement

Riding the waive of the Expo 2020 action! Learn about the unique opportunities that Dubai as a market can offer to IPs and Event owners, while also understanding the realities and opportunities in expanding to this extremely exciting next door market!

Experience as a tool for Nation Building

In the past decade we have seen a complete swing in the brand equity of India – from negative to positive. With the advent of PM Narendra Modi – a master of harnessing the power of experience, from the creation of events like Vibrant Gujarat; supporting infrastructure projects like Mahatma Mandir, Ahmedabad; the memorable Holographic… Read more »

Key-Note Session

Endless Possibilities; Unlimited Effectiveness: The True Potential of Experiential Marketing Does your brand have the guts to see past product sales and brand awareness? Create change, influence behaviour, be remembered forever! A session designed to open your mind to the endless possibilities of an experiential campaign. Stretching your imagination, widening your horizons of the capabilities… Read more »

Welcome Address

By Roshan Abbas on behalf of Event and Entertainment Management Association of India (EEMA)