3 commandments to guarantee customer loyalty through engagement If your experience strategy does not feature these three key components, you can rest assured your auto brand has not a single loyal customer! Auto-industry Experiential Expert, John Tulloch will explain why? Global Account Director and Sr. VP, George P Johnson Experience Marketing, John brings with him… Read more »

If you’re wondering how much ExM budget for the most happening brands in India and around the globe, are going to be affected in the near future; how the use of digital platforms will evolve; or what the role of technology in future engagements will be? Think no further, for the top marketers themselves, will… Read more »

Riding the waive of the Expo 2020 action! Learn about the unique opportunities that Dubai as a market can offer to IPs and Event owners, while also understanding the realities and opportunities in expanding to this extremely exciting next door market!

In the past decade we have seen a complete swing in the brand equity of India – from negative to positive. With the advent of PM Narendra Modi – a master of harnessing the power of experience, from the creation of events like Vibrant Gujarat; supporting infrastructure projects like Mahatma Mandir, Ahmedabad; the memorable Holographic… Read more »

Endless Possibilities; Unlimited Effectiveness: The True Potential of Experiential Marketing Does your brand have the guts to see past product sales and brand awareness? Create change, influence behaviour, be remembered forever! A session designed to open your mind to the endless possibilities of an experiential campaign. Stretching your imagination, widening your horizons of the capabilities… Read more »

By Roshan Abbas on behalf of Event and Entertainment Management Association of India (EEMA)