‘Can Events Power Countries’

Alan will present contributions, perceptions and brand building for countries through event, while highlighting the impact of major events, with a UAE focus.

A panel discussion moderated by Roshan Abbas will engage a panel of experts from UAE on the experiential marketing industry in UAE.

– Overview of the Experiential Marketing industry in UAE (The segment of the industry that has most spends. The corporate industries that are the biggest spenders).

– Opportunities that the UAE market / economy and the experiential industry in UAE present for international companies to set-up.

– Specifics on opportunities for Indian companies to set-up in Dubai / UAE. Highlight specific skill-sets that Indian companies can extend in this market.

– Entry barriers for international companies to set up in the UAE market.

– Opportunities for collaborations, consulting and knowledge exchange. How can the Asian experiential marketing industry take advantage of existing experts / expertise in the UAE market?