A pioneer in event marketing since 35 years, GMR Marketing is a Global Engagement Marketing company. Charlie and Steve of GMR Marketing will present 3 successful case studies in brand activation through LIVE platforms, including some of the most prominent sport events around the Globe. GMR Marketing is making its debut in the Indian market through a representation by DDB Mudra.
A panel discussion moderated by Aneil Deepak, DDB Mudra will follow, engaging IP owners and brands that invest in LIVE platforms in India. The discussion will explore:
– What learning from international markets can be applied to Brand Associations with LIVE platform in India.
– What new trends are emerging in activating a brand through LIVE platforms.
– How Brand associations at existing LIVE platforms differ from brand activations and what the distinct opportunities are in this platform.
