Joint Managing Director
After a five year stint with Mudra, Vivek joined Triton Communications in Nov 1992. Designated as the Executive Director he headed their operations out of Delhi till Dec 2005. Then, he joined Innocean Worldwide India – an international agency network headquartered in Seoul , South Korea as the COO of their start-up team.
Vivek has played a keen role in setting up teams, strategic planning for key clients/brands, and business development and diversification, with a strong belief in empowering people and imparting a sense of purpose to them in the organizational context to get the best out of them. In the last 5-6 years, the focus of his efforts has been towards redefining the purpose of brand’s communication efforts into an integrated experience (as against individual silos) across the key platforms of ATL, Experiential, and Digital, via building organizational capabilities internally and by partnerships with domain experts. He has been involved with some leading brands like Hyundai Mot Samsung, Honda, Nestle, Air France, Shaw Wallace, Overnite Express, Swarovski, NIIT, Baba, Hamdard, Panasonic, Federal Mogul, India Today Group, Dupont, and Outlook magazine, amongst others in a career spanning 28 years.
Vivek majored in Market research from University of Allahabad in May 1987, and joined
Mudra Communications after a short stint in sales with Onida Electronics. His other interests include golfing and playing the Saxophone.