Villo Daji

Senior Vice President - Group Marketing

Baccarose Perfumes and Beauty Products

A Brand evangelist & result oriented marketer with over 23 years of experience across multiple organisations as HUL, Pidilite, GNC, Wella Hair cosmetics, Bisleri and J.L. Morison. Recognized as a Brand Change Agent, persistent innovator, and team motivator championing some of the most successful brand launches, she worked in positioning & rebranding strategies on product launch campaigns. With an eye for detail, she is known for campaigns that drive enhanced Customer Experience, Engagement & Loyalty for businesses in range of 500 to 2000 cr turnover.
A change agent who evolves with times, transforming the ecosystem she has successfully planned and strategized the launch of the ECOM portals at GNC and Bisleri to create additional revenue generating channels. She is a digital specialist with expertise in social media, Celebrity & Influencer management, Awareness and Performance campaigns as well as Lead Management systems enabled with CRM.
She has developed consumer insight based integrated campaigns as Dr Fixit Waterproofing with Amitabh Bachchan at Pidilite, Samjhdar Bisleri Peeta Hain using a camel protagonist at Bisleri and GNC Protein campaign with John Abraham.
With a strong analytical mind and rare combination of driving business and revenue with cross functional team, Villoo is known for her unique leadership style and mentoring attitude. Her quick learning skills, adaptability and solution driven approach makes her a favourite amongst the senior team members across organisations.
An exponent of diversity and women empowerment, she advocates change in her attitude fostering and nurturing a culture of innovation and growth. A mother of a 16-year-old, she believes in delivering towards the betterment of a sustainable future.