Vikas Lathwal

Manager – Marketing

Maruti Suzuki India

A results-driven marketing professional with a passion for innovation and consumer-centric strategy, Vikas Lathwal serves as Manager – Marketing at Maruti Suzuki, India’s leading automotive brand.
With a strong foundation in brand building, integrated marketing, and digital transformation, Vikas brings a nuanced understanding of the Indian consumer to the table. At Maruti Suzuki, he plays a pivotal role in driving high-impact campaigns that blend traditional values with modern marketing sensibilities—strengthening the brand’s deep-rooted connection with millions across the country.
From steering product launches to curating engaging brand experiences, his work reflects a blend of strategic thinking, creative storytelling, and data-backed decisions. Vikas is especially known for his collaborative approach, sharp market insight, and ability to adapt swiftly in a dynamic automotive landscape.