Vijay Sharma

General Manager

GSK Consumer Healthcare - India

Vijay Sharma is an acclaimed business professional with experience in successfully creating large Base of Pyramid operations for multiple organizations in India. He has built innovative business models that create shared value for both the business and the community.


Since 2011, Vijay has been heading the rural business for GSK Consumer Healthcare, creating a lucrative, high trajectory business from scratch- all in a very short time. He has conceptualized, designed and implemented the strategy that included innovative ways to enhance reach of GSK’s consumer healthcare products, including new consumer engagement platforms and strong processes to take the business to scale in a very short time. The project has moved on to become one of the largest growth contributors to the organization. For his work at GSK, Vijay has been awarded by the organization at a National as well at Global level.


Previously, he was the Head at Unilever’s Project Shakti, a case study in various universities globally and an example of how to create a strong positive impact on the community while doing business. A sales and marketing professional with experience across several organizations, Vijay has over 21 years of total experience, with 12 years at Unilever. He has also worked in an education start-up, and has been an Independent consultant in the field of Rural strategy where he worked with both social enterprises as well as large Indian corporates.


Vijay has delivered lectures in various leading business schools internationally, including the Yale school of Management and University of Michigan, USA. He has also been an invited speaker at various global forums that aim to bring innovation at the Base of Pyramid. He has been a member of the Health Leadership Council for Market based Partnerships for Health – a program driven by USAID.


Vijay is a mechanical engineer from the prestigious engineering institute in India i.e. IIT Delhi, Class of 1993. He is married to Yashodhara Lal who apart from being a senior management professional is also a successful author. They are blessed with three children.