Vidya Alva

Executive Vice President & Business Head

Percept ICE

Vidya Alva, Executive Vice President & Business Head, Percept ICE has been conceptualizing, creating and
delivering innovative and large format productions, events and experiences over the past two decades. After
graduating in Commerce from Mumbai University, she went on to pursue a Post Graduate Diploma in Event
Management from EMDI where she attained the top rank.
She commenced her career as a consultant and handled multiple projects including the Rolling Stones Licks
India Tour 2003, Enrique Iglesias Concert 2004, and the Mukti Foundations charity concerts. She travelled across
Europe and Middle East with Pasha Goshi Productions where she was a part of the core team that
conceptualized and produced the International Musical Production ‘Bharati’ www.bharatitheshow.com. Her
portfolio comprised research, content creation, setting up the creative team, legal, logistics, planning,
scheduling, budgeting, presentations for the international promoters and producing the musical on-ground in
international territories. She moved on to take on the mantle of Director – Client Servicing with Seventy Event &
Media Group before joining Percept in 2011.
All through her illustrious career Vidya worked with brands such as Jaguar Land Rover, Cartier, Reliance Brands,
Phoenix Mills, Condenast, Hamleys, Steve Madden, Zegna, Goafest, Panchshil Realty, Essel Group, Zee Media,
Vodafone – Idea, Fiat Chrysler Automobiles, Jeep, Tata Motors Ltd, Volkswagen, Hero Moto Corp, Mercedes,
GJEPC, Diageo, Kotak Mahindra Bank, Development Bank of Singapore (DBS), Forbes India, CNBC, WNS, Indian
Navy and Reliance Brands.
At Percept her role has encompassed business management, building strategic plans for events and
experiential marketing projects, managing teams while enhancing the quality of work delivered to exceed
client expectations, event planning spanning conceptualization, planning modules, supervision and ensuring
seamless on ground productions. She is also responsible for business & client acquisition and retention. She has
been a vital part of successful mega events including GQ Men of the Year, Lusofonia Games Goa, Zee’s 25
years celebration, Essel Group’s 90 Years celebration in the presence of the President and Prime Minister of
India, Ananya Birla’s Music Single launch, Launch of Volkswagen Beetle, Diageo World Class Cocktail Festival,
Launch of Hero MotoCorp in London, multiple events for Jaguar Land Rover, International Fleet Review, Filmfare
Awards and Jeep Compass Launch.
Her interests lie in travelling and observing diverse cultures.
Vidya Alva is the Executive Vice President & Business Head of Percept ICE