Sooraj Balakrishnan

Head of Marketing

Acer India, Bangladesh and Bhutan

Sooraj Balakrishnan is currently the Head of Marketing at Acer overseeing India, Bangladesh and Bhutan markets. He is responsible for the entire product portfolio across PCs, tablets, monitors, projectors, audio, air purifiers and smart IoT devices for consumer, education, enterprise, government and banking segments. In his capacity he drives brand preference, customer acquisitions, product marketing, and strategic alliances. He also leads all GTM marketing efforts for the brand across online and offline channels.
Having worked with some iconic brands in India and establishing new categories across PC and automobiles during his advertising and marketing career, Sooraj is a seasoned professional who has spearheaded multiple award-winning campaigns. He is also a regular speaker and contributor at various media forums and jury member to awards.
As a marketing leader, he is leading the Acer brand in the new normal and establishing new GTM and marketing model to reflect the changing consumer behaviour and driving the next chapter of marketing excellence and growth