Sonal Varma

Global Director

Live Initiatives at NODWIN Gaming

Sonal Varma is one of India’s leading experiential marketing and pop-culture industry leaders, with over 15 years of experience building youth-focused brands, intellectual properties, fan communities, and strategic partnerships across entertainment, gaming, media, and live events.
She currently serves as Global Director – Live Initiatives at NODWIN Gaming, where she leads the conceptualization, commercial strategy, and execution of new global IPs and large-scale fan experiences. She is also the strategic custodian of Comic Con India, the country’s largest pop-culture platform and one of NODWIN Gaming’s flagship properties.
Over the course of her career, Sonal has played a pivotal role in transforming Comic Con India into one of the most influential fan-culture ecosystems in Asia. She has spearheaded award-winning collaborations and campaigns with global brands and studios including Disney, Warner Bros., Sony Pictures, Universal Studios, Netflix, Prime Video, Crunchyroll, OnePlus, Yamaha, Maruti Suzuki Arena, and many others.
A recognized leader in experiential marketing, partnerships, content strategy, influencer engagement, and community building, Sonal has successfully delivered large-scale fan experiences, celebrity and creator programs, branded activations, and international guest initiatives that have shaped India’s growing pop-culture landscape.
Beyond her corporate leadership roles, she is an active contributor to the creative and entertainment ecosystem. She has served as a jury member at international cosplay championships across India, advised independent comic publishers and creators, and regularly speaks at industry forums focused on gaming, animation, comics, fandom, and intellectual property development.
Passionate about building communities and creating meaningful cultural experiences, Sonal continues to drive innovation at the intersection of entertainment, technology, fandom, and youth culture.