Sharad Somani

Leader- DigitalGo To Market-APAC

Western Union

I have lived in three and worked in four continents, handling roles in technology, telecom and financial services space covering brand/product marketing, corporate communications, partnerships & alliances, product management/development, sales and business development – in both B2B and B2C setting over last 15+ years.

I have worked for largest Indian company, two iconic global brands and ‘thrived’ in startup as well, in the process built brand from scratch, worked to re position/drive reappraisal for iconic brand to remain relevant in digital world.

I am a technologist at core and hence marketing technology and data drive comes naturally. Have good understanding of marketing technology and ad-tech landscape and players, with rich exposure to marketing measurement tools testing focused on attribution and performance management.

I believe in empowering and creating cohesive teams across cross-functional & global matrix organisations

Specialties: Strategic Marketing management, Corporate and product marketing, B2B channel marketing, analyst relations and marketing communication, Corporate Strategy, Retail Payments : Cards ( credit, debit, Prepaid), EFT Switch & Payment Gateway; Telecom : Landline, VOIP & Wireless, SS7 Signalling, SIP/H.248, CDMA, 3G Core & Access.