Shaju Ignatius

Chief Evangelist – Live Events

Laqshya Media Group

A dynamic creative entrepreneur with 30 years of relevant experience in the Entertainment, Event management and Experiential Marketing Industry.

Renowned as a Special Projects collaborator and Live Events Producer, Ignatius excels in project planning, IP creation, creative & marketing strategy, and entertainment content development. His forte expands beyond Live Entertainment and has been associated with various productions across television, feature films and sporting events. His visionary approach continues to shape impactful narratives and experiences in the ever-evolving live entertainment landscape.

A veteran in the Events industry, he has played a key role in institutionalizing event management as a domain and has been instrumental in setting up large-scale productions both in India and globally. Major Special Events implemented – Michael Jackson’s India Concert, the Zee Millennium Celebrations, the annual Filmfare Awards & Femina Miss India Pageants, IIFA Awards, the Commonwealth Games New Delhi 2010, Mrs. World, EVC the Music Fest, Sahara Sangeet Awards, Golf Premier League, Aamby Broadway Delights, amongst many others.

His expertise extends beyond music and live concerts, having curated impactful projects such as the Festival of Education Jaipur with Govt of Rajasthan, Ganesh Festival in Mumbai for Efactor & Maharashtra Tourism, Marathon GetActive Expos with Procam, Mumbaikar Festival for MTDC & Oaks, and cultural extravaganzas like DOT Fest and Ekamra Utsav in Bhubaneshwar for EF & Orissa Government.

Over the span of last year, he has led some iconic large-scale events that were promoted and produced by Laqshya Media Group. He successfully set up the mega Sonu Nigam Concerts in Surat and Gurgaon, the spectacular Ice Show with NAVKA’s Scheherazade Musical in Ahmedabad – an Ice Rink production for the first time ever in India. Partnered with Sunburn for the high impact Boris Brejcha India Tour of 2024 that attracted thousands of fans in Gurugram & Mumbai. A major milestone was the CAS X’s India Tour 2025, produced by Laqshya Media Group, and in collaboration with BookMyShow Live. This special tour was impactful, selling out across Gurgaon, Mumbai & Bengaluru captivating enthusiastic fans and reflecting India’s growing appetite for international Acts.
Building a sustainable future with a vision to create a viable ecosystem for live entertainment in India, the aim is to craft experiences that benefit artists, audiences, and brands alike. As LAQSHYA Live expands its plans pan India and collaborates with India’s established and emerging talent, he remains dedicated to bridging global and local offerings, offering unforgettable experiences that can boost live events further.