Head of Marketing
Edelweiss Securities Limited
Sapna Prabhakaran is a Marketing and Communications professional with over 18 years of experience across technology and financial services. Her repertoire spans multichannel marketing strategies through leverage of core marketing, thought leadership development, PR, analyst relations and digital marketing.
At Edelweiss, Sapna heads Marketing for all Institutional Businesses including Investment Banking, Institutional Equities, Structured Products, Custody & Clearing, Asset Resolution etc. She has evangelized and set up the marketing and communications function for these businesses and strategizes marketing programs to raise awareness as well as drive market development.
Previously, Sapna worked in the technology industry, having spent 12 years in the services space with Capgemini and a couple of years on the tech products side with IRIS, a regulatory technology specialist.
Sapna is an Engineer and an MBA from the Indian School of Business, Hyderabad. She is a part of several Marketing Leadership forums and loves to mentor young marketers whenever the opportunity presents itself. She is a classically trained dancer, a passionate traveler and avid reader.