Santosh Nair

DGM Marketing

Tata Motors

I am a Sales & Marketing expert with 16+ years of proven expertise in Channel Sales and driving ATL, BTL, & Digital activations in the automotive segment. Skilled in managing sales activities of partners and driving them to achieve volume and revenue objectives. My areas of expertise include:
ATL & Digital Marketing Channel Sales Management BTL/OGA Marketing
Team Management Portfolio Management Brand Management

I’ve a successful track record of collaborating with multiple stakeholders across various levels. Recognized for efficiently planning & implementing sales & marketing campaigns to increase sales volumes in my sales and marketing roles. I was selected in Tata Motors Talent Pool in FY 2011-12. Drove digital initiatives, OGA activations and ATL campaigns which helped in achieving an incremental saIes of 8830 vehicles in FY22. I was actively involved in the process of successfully launching & implementing growth of Tata Ace Gold, TML commercial vehicles flagship brand in FY19 delivering a volume growth of 97%.

I’m being recognized as a great collaborator and thinker by the bosses and an excellent manager & team player for peers & juniors. I’ve expertise in managing & motivating the team towards achieving enhanced sales, maintaining customer satisfaction level, interpreting business trend, and institutionalizing process driven approach to business.