Sanjeev Pasricha


C S Direkt Events & Exhibitions Pvt Ltd

Sanjeev Pasricha is the Managing Director and CEO of C S Direkt Group of Companies which includes C S Direkt (Experiential marketing), Destination Direkt (Destination, incentives & management) and Design Matrix (Exhibitions and Retail). CSD group has helped brands expand their visibility in the market and capture consumer mind space at the same time. All group companies share Sanjeev’s vision to create measurable experiences that generate ROI and become growth drivers for clients. Sanjeev is Executive Vice President of EEMA( Event & Entertainment Management Association). As an Industry leader, he has been largely instrumental for instituting the industry framework of EEMA – Events and Exhibitions Management Association of India. EEMA is today a common platform where the industry comes together to discuss, deliberate and celebrate. Sanjeev is a Maths (Hons) graduate from Delhi University (1990 batch) who discovered his passion for helping brands create live experiences through MICE and experiential marketing. He started C S Direkt in 1995 and is responsible for creating vision for the organisation and constituting the blue print of future growth for all the group companies. He is a certified PMP specialist and under his leadership, the company has diversified into multi-faceted marketing solution provider and executed over 4000 projects across globe. A believer of business practices which is ahead of times, Sanjeev has been instrumental in propagating the ROI (Return on Investment) and MOBD (Motivation, Objective, Benchmark & Differentiator) models in the experiential marketing verticals that he has established. Brands like Mercedes, Canon, Microsoft, Honda and many more have benefitted from his marketing and sales strategies. Prior to this Sanjeev has also worked with corporate such as RPG Ricoh and Xerox which has contributed to his understanding the needs of the corporate. With his visionary leadership skills, Sanjeev has garnered high recognition & respect within the industry. As a well known face, he has been a recipient of various industry level recognitions such as “Best Brand Builder of the Year” by CMO Council Singapore, “Best Event” for Cisco India”, “Best Activation All India for Sales Volume” , “Exhibition Presence Of the year” for Canon India etc. He has also consulted for UP Tourism for 350 years celebrations for Taj Mahal. Currently Spearheading Multi Dimensional Projects he has spearheaded Government events like ISA (International Solar Alliance) and Indo-Asean Meet where many Heads of States participated turn into a confluence of engaged minds. With his strategies , He has been instrumental in increasing Tourism in Madhya Pradesh by more than 11%. He is passionate about his work and his other interests include Photography, Travelling, Yoga and experimenting and upgrading to the latest technology. He believes in perfection and the adage that ‘God lies in detailing’. His other passion – his family has his Dynamic wife Anjali Pasricha and two beautiful daughters Gauri and Manya Pasricha aged 20 and 13 years.