Sanjay Adesara

Head Media & Digital Group Product Manager for Foods Head Media & Digital

Adani Wilmar Ltd

Sanjay is the Head of Media and Digital & Group Product Manager at Adani Wilmar Ltd. He leads Media and Digital teams at the Centre which include Brand Communication, Website, Digital Marketing, Customer Advocacy & Insights and Media. Also, Leading Major Food Portfolio for the organization – Wheat Flour , Rice and Ricebran Oil and leading teams for who manages top-line, bottom line and growth for the same.

Key Responsibilities include:

• Articulation of and adherence to Brand purpose, strategy, architecture, positioning and identity of Brands Including Fortune, King’s , Aadhar and other brands.
• Conceptualization, management and marketing of all AWL Brands.
• Brand Communication across all Media Platforms
• Digital and E-Commerce Marketing
• Creation and management of innovative digital platforms that directly contribute to business and strengthen the brands.
• Consumer Segmentation & Insights for all AWL brands
• Media, Strategy, Planning and Buying

During his 14 yrs at AWL Sanjay has been awarded several times in recognition of his leadership and result-orientation.

Specialties:

1. Media Strategy, Planning , Buying & Implementation
2. Category strategy and thought leadership, Brand identity and equity building.
3. New product development, new brand architecture development & shopper marketing programs.
4. Brand activation and marketing operations. Brand communication development and media planning.