Managing & Creative Director
Educated in Germany in Economics, Psychology & Media Science, Sam is a pioneer in the Middle East and international events industry.
His unique & creative approach to developing strategic content effectively translates the client’s messaging through interactive technologies, smart experiences, branded content, different designs and shows that have been featured across the Middle East, Europe and even in the entertainment capital of the world: Las Vegas.
He also developed his own intellectual properties that focus on environmental & climate change issues, including MIYAH-World of Water, ALZAD- World of Food, Solaris –The World of Energy and the soon to be launched touring show SAMIERA – The Greatest Earth on Show.
In addition, Sam is also internationally recognized for his sporting innovation, Beach Polo, which has earned numerous regional and international awards, including the Order of Merit of the HH Sheikh Mohammed bin Rashid Al Maktoum Creative Sports Award.
Sam’s close relationship with the Golden Globes/HFPA has also allowed him to create bespoke brand strategies that tie up with Global Partners.
For his work, he was as well awarded the Middle East Event Award for Outstanding Contribution to the Middle East Events Industry. Mamemo is currently one of the most awarded creative live marketing agencies in the region.