General Manager - Experiential Marketing
With more than 2 decades of experience in this field, Royston has spearheaded transformational and innovative solutions for brands and businesses that have helped to leverage brand from imagery and reach objectives –recognized and awarded across prestigiousindustry platforms.
From his early days of working as Brand executive with Wizcraft International Entertainment, Royston has championed multiple roles with assignments and portfolios ranging from corporate clients to state and government projects to Intellectual international properties and Reality show production for Television marketing.
Royston’s’ foray into the corporate brand segment was to lead in the transformation of brand imagery from “mass” to “luxury”. The move from owning to being” luxury” led to the creation of one of the most iconic platforms in the branded jewellery segment and the evolution of the – Gitanjali Luxury Style Fest – a premium luxury showcase bringing together key international brands and investors.
In his current role with India’s No 1 Cement brand -UltraTech (part of the Aditya Birla Group), Royston has a proven record of driving “industry first “initiatives year on year for the brand businesses across various target segments