Richa Tandon

GM Marketing

Radico Khaitan Ltd

With over 15 years in FMCG and alcobev marketing, Richa has a strong foundation in brand management and consumer insights. At Radico Khaitan, she has elevated Magic Moments through youth-focused campaigns, launched standout SKUs like Pink Vodka and Holi Editions, and led influencer-driven initiatives like #RantItWithMagicMoments. Her strategic move to bring Kriti Sanon on board solidified the brand’s premium and vibrant identity.