Rashika Saraswat

Senior Brand Manager – Kingfisher

United Breweries

A dynamic marketing professional with a sharp instinct for brand storytelling and consumer engagement, Rashika Saraswat currently helms the role of Senior Brand Manager for Kingfisher at United Breweries Ltd., one of India’s most iconic beverage brands.
With over a decade of experience in brand strategy, experiential marketing, and youth-focused campaigns, Rashika has been instrumental in shaping Kingfisher’s contemporary identity, blending legacy with innovation. Her keen understanding of cultural trends and consumer behavior has led to highly successful brand activations, digital campaigns, and collaborative initiatives that resonate with India’s vibrant and evolving audience.
Known for her sharp creative eye and strategic mindset, she champions campaigns that are not only memorable but meaningful—reinforcing Kingfisher’s positioning as the “King of Good Times.”
A believer in the power of storytelling and community, Rashika is passionate about building brands that create emotional connections and cultural impact. Her leadership style is rooted in collaboration, curiosity, and a commitment to excellence.