Arkaprava Ray

Head, Marketing Strategy, Brand Partnerships, Experiential & Content Mkt, IPs & Events

HSBC India

Arkaprava Ray, also known as Arko is a Marketing professional and an innovator having worked globally and across markets in India handling key marketing projects for HSBC in India. He currently heads the Marketing Strategy for HSBC in India and leads a team of senior marketers who provide innovative and disruptive solutions to complex business problems. He is an avid strategist in repositioning and scaling brands by conceptualizing high impact marketing & digital campaigns with an experience spanning over 16 years. Arko has successfully created proposition enhancements by bringing the synergetic partners who have provided value to the clientele. These enhancements to the proposition have been banking and beyond banking related as well.
He is also a mindful speaker and jury member of several awards shows. He is well known for creating popular IPs like HSBC StarStruck, HSBC GoGreen Cyclothon, HSBC Golf League etc. He is also responsible for signing Virat Kolhi for HSBC globally and driving Credit Card commercialization strategy through concerts like Bryan Adams, Dua Lipa, Arijit Singh, Shakti, Ed Sheeran, Diljit Dosanj and many more.
In his stewardship HSBC India as a brand soar new heights of recall, buzz and popularity. The biggest challenge he solved was that HSBC was not in the consideration set for Indians when they shortlisted the brands, they wanted to bank with for regular banking products and services. By successfully creating a top of the mind recall for HSBC when it comes to sports, Live entertainment, and curated experiences, he has been able to create a conduit that has added value and has made HSBC into a household name.
Prior to joining HSBC in 2010, he worked with companies like Aviva and Reliance. He is a footballer and a fitness enthusiast. His other interests include adventure sports and observing people closely.