Rahul Dutta

Country Head

Microsoft Surface

I am a marketing professional with 20+ years of experience in managing lifestyle tech Brands. For us; it’s usually about storytelling and engaging with our customers. But nurturing a lifestyle brand to build a profitable business takes time, intentional efforts and a little bit of ‘je ne sais quoi’.

As a business leader, my core responsibility is to ensure that my rhythm of business is not pigeonholed to traditional distribution and trade marketing tactics , it should be seen in a light where core value propositions, fans and their narratives are celebrated to nurture a profitable business.