Raghuveer Singh

Director Marketing- SVOD

Zee5

As the Director of Social Media and Content Marketing at ZEE5 for India and global markets, I lead the marketing strategy and execution for original and acquired movies on the fastest growing OTT platform in India. With 15+ years of experience in marketing, I have a proven track record of driving revenue, growth, and brand awareness for various products and services across different domains and industries, such as health insurance, retail, and media.

My core competencies include start-up marketing, creative development, budgeting and ROI, strategic brand management, public relations, business planning, marketing alliances, market research, product launch, product positioning, marketing campaign management, and people management. I am passionate about creating and delivering innovative and impactful marketing solutions that resonate with the target audience and generate value for the business. I am also a lifelong learner who keeps abreast of the latest trends and developments in digital marketing and web3.