Pavan Singh

General Manager Marketing

Amul India

As Marketing Head of Amul’s dairy products business, my portfolio includes Amul’s flagship dairy product categories along with wide range of emerging and upcoming product categories. My responsibility includes continuous growth acceleration in volumes and value, enhancement in market share as well as portfolio profitability, category expansion, synergistic businesses diversification, macro supply chain management, customer base expansion, penetration into new geographies, investment planning and general health management of the business. For my portfolio, I am also responsible for long term strategic planning, creating business roadmaps including macro-forecasts for both demand and supply side of the business. Till recent past, I have also headed Amul’s Modern Trade and E-Commerce business for a decade. I am also responsible for new business diversification synergistic with my portfolio, including identification, development, evaluation, commercialization and eventual launch of new products. I am also part of the core team of brand custodians for Brand Amul responsible for planning and executing all activities aimed at managing & strengthening equity of the umbrella brand.