Nowshir Engineer

Chief Executive Officer

SM Pro

An industry veteran with over 19 years of experience and is widely recognized as a pioneer in the Event industry. As the CEO of SM PRO leads strategy, business and project delivery teams of the boutique experiential agency. He has transformed the agency into a trailblazer, redefining industry standards and setting new benchmarks with a list of clientele from Government, Semi Government and Corporate houses across the UAE and KSA.
Prior to SM PRO, Nowshir was responsible for establishing a global event institution (EMDI) with over 10,000 students in 16 cities before moving on. He also founded an online portal, was responsible for establishing the World Media Academy, The International Institute of Sports Management and The Wedding Institute and is also a founding member of The Events Group (the regions only recognized event business group in the UAE).