With an extensive experience in media, marketing and experiential events, Nishit Shah has been instrumental in redefining the experiential events and activation trend in Western India. He started off by conceptualising and bringing about the country’s first print media state report, Gujarat INC marketing the state of Gujarat, during his stint with Dalal Street Journal (DSJ group).His strengths range from power-packed experiential events to mega-scale events with 360-degree integration and experiential activations. Some of his signature events include the Biggest India Day Parade Outside India held NYK US, experiential & engaging roadshows for Hon. Prime Minister & Head of States, International summits like the Smart India Realty Summit & Awards, Dubai, India’s largest multi-genre music festival – Timeout 72 and redefining ‘Vibrant Navratri’ festival as World’s Largest Dance Festival by the name of Vibrant Navratri. Right from corporate events, launches, big fat weddings, government events, signature IP events, music festivals, and strategic implementation of ideas, he has been instrumental in creating strategies for sustainability along with risk mitigation for varied event formats. He is also the co-founder of design firm – Init Design Studios which has won several awards and accolades for outstanding design across various spectrums.