Growing up in a family owned and run wedding floristry business, Nikki Rutherford have always had a real love of weddings, and the time, thought and planning that goes into them. Rutherford moved to Dubai in 2006 to pursue her love of marketing and event planning, creating full 360 solutions for clients across the UAE, integrating online services with on ground events.
As the world became more digital, so did Rutherford, with her focus shifting towards digital marketing; programmatic advertising, social media management and digital content. She joined weddingsonline.ae in 2015 as an Account Manager, and was then promoted to General Manager in 2016, overseeing the day-to-day running of the business from both supplier and couple facing perspectives. She understands the importance of integrating many suppliers to achieve the shared vision of the bride, and the joy for me is in seeing this transpire.