Nikita is a Brand Manager at adidas. She is an alumnus of an alumnus of the prestigious Indian Institute of Mass Communication. She is instrumental in the brand’s visibility and positioning in India and has spearheaded various marketing initiatives including brand campaigns, launches, celebrity associations, PR and media buying. In addition to being actively being involved in brand activation she is also developing a strategic vision for the brand in terms of long term planning, brand development, nurturing strategic alliances and contributing towards the business direction & focus of the organization. In her previous stints, Nikita has worked at Reebok, Unilever, Audi India and HCL Technologies in their Brand teams. In her leisure time, she likes to travel. She also, prides herself as an avid dog lover.