Vice President, Marketing (Brand Experiences)
An astute leader and a passionate marketing professional, Neha is the Vice President, Marketing at Extramarks, a leading new-age 360-degree digital learning company focused on the Pre-school, K-12, and Test Prep segments. In her leadership position, Neha is in-charge of offline marketing and creating brand experiences for a wide spectrum of consumers across B2B and B2C segment.
Offering over 18 years of experience in experiential marketing and brand management. Having worked across luxury lifestyle brands, Neha is an expert in launching ATL + BTL campaigns, 360 marketing strategy and conceptualising and executing large scale intellectual properties. Her past work experience includes leading events & experiences at Condenast India, Star India Network and working with industry experts; BookMyShow and the Seventy Event Media Group. Some of her key experiential campaigns include the launch of Harley-Davidson in India, Kala Ghoda Arts Festival, Channel V’s India Fest, Launching GQ, Conde Nast Traveller and Architectural Digest Magazines in India, GQ’s Fashion Weekend, Extramarks Weekender and the much recently, The Extramarks Youth Football Championship for students U-15 in India, in partnership with Arsenal F.C.
Passionate about bringing alive a creative vision via storytelling and thought leadership, Neha believes that the ultimate consumer experience is one that encourages conversation, creates curiosity and gives the audience value beyond just the product.