Head of Events
Star Network - Star India
Lydia, in her illustrious tenure has donned multiple hats. From being a Production Assistant for Ad films, to being an Associate Producer at Channel V she worked on shows like Late night V; and holding an additional portfolio as VJ Manager. Being an Assistant Art Director on the Sets of movie “Saathiya”, starting a celeb management company with Suneil Shetty, going on to handle the production for India’s first reality show – Popstars for Channel V leading to be the band manager of VIVA.
Lydia in the past has also been the Region Head for Fremantle Productions, where she produced game shows like Pictionary for Zee, Family fortunes & Khulja Sim Sim for Star Plus.
Prior to this Stint with Star, she worked with Zee. She started as the Event Director for the first ever Zee Cine Awards hosted in Dubai. Not to mention events in Dubai for a year. Post this stint, Lydia joined Zee as the Events Head, where she spent 3 years handling events like Zee Cine Awards by working closely with the tourism boards of all the host countries. She has been instrumental in creating IP’s like Zee Nite for the South Asian Markets, and has also handled events in China and the international markets of Zee in addition to India.
As an additional feather in her hat, she also did a stint of 8 months as the head of Zee Music. During which, she was responsible for a brand refresh along with the programming for Zee Music.
Having moved to Star India again in 2008, as Events Head – Network, besides her events portfolio she also led the Brand Solutions team for a year.
Currently Lydia handles the entire network events for Star India and supports the Star International business, corporate events, Entertainment, MICE, Activations, Sports Entertainment, Venue Operations, Merchandise, Celebrity Management and Sponsorship Events.