Laila Mohamed Suhail

CEO– Strategic Alliances and Partnership Sector

Department of Economy and Tourism. Dubai (DET)

Laila Mohammed Suhail is the Chief Executive Officer of Strategic Alliances and Partnerships Sector- DET and Entities, at Dubai’s Department of Economy and Tourism, the principal authority responsible for strengthening Dubai’s positioning as a world-leading tourism destination and commercial hub.

In her role, Laila is responsible for identifying and consolidating all strategic alliances, partnerships and sponsorships for Dubai Tourism and its entities – Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Festivals and Retail Establishment (DFRE) and Dubai College of Tourism (DCT).

Prior to her current position, Laila was Chief Executive Officer of DFRE, the organiser of the city’s leading annual festivals, overseeing an entity that helped Dubai become recognised as the “Festivals Capital of the World”. She was with DFRE since its formation and became its CEO in 2008.

During a period of more than two decades with DFRE, Laila played a pivotal role in the development of a host of new retail festivals, from Dubai Shopping Festival (DSF) in 1996, Dubai Summer Surprises (DSS) in 1998, Modhesh World in 2000, Eid in Dubai in 2008, Ramadan in Dubai in 2011 and the Dubai Food Festival in 2014. She is immensely proud to have overseen the landmark 20th edition of DSF in 2015.

In 2015 she was awarded by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai the Excellence Award for her unrivalled contribution to the city-wide festivals industry in Dubai. Previously, Laila had achieved a career milestone when she was awarded the Government Excellence Award by HH Sheikh Mohammed, for creating a new benchmark for the highest sponsorship revenues during the 2000 edition of DSS.