Jiten Mahendra

Vice President & Head Marketing BTC


Seasoned Marketing professional with qualitative experience acquired over the years in New Product Development & Launches, Proficient in IGTM(Integrated Go to market) calendar, P&L Management, Retail Operations, Digital Transformation, Market Research , Strategic Business Planning, Brand Development and Media / Advertising Planning across Retail (MAX Fashion) , Automobile(M&M) and FMCG (HUL, Zydus & Nerolac) industries.
• Expertise in creating ROI driven Marketing Strategy, Loyalty Program & Analytics to Lead the Customer Journey from Offline to Omnichannel ecosystem.
• Played vital role in Launching Ecommerce of maxfashion.in and the launch of market place on Amazon ,Myntra and Flipkart with the business team.
• Leading WhatsApp for business, GMB initiative and Priority pass proposition for loyalty base.
• Created and driving the Communication, Media (Digital and Conventional), PR and Social media strategy of the brand to build Brand Affinity and achieve business objectives based on various market requirements.
• Successfully Led various product launch journeys from Conceptualization (based on Customer Insights) to product launches in the market place across FMCG, Paints, Automobile and Retail.