Jasmeet Singh

Deputy General Manager – Marketing & Strategy

Lupin

Jasmeet Singh is a leader in vision and innovation, driving growth and shaping the future of brand excellence with strategic insights. Jasmeet currently heads the strategy and marketing for Cardiovascular therapy in Lupin with turnover of 1700+ Crore’s.
He is known in industry for building big brands, innovative solutions, out of the box thinking and devicing digital frameworks for young marketers.
Jasmeet is having a track record of building brands like Reclimet in diabetes, Cresar in Hypertension, Biovac A for Hepatitis A and many more under his visionary leadership.
During covid when industry was struggling with physically meeting with doctors, he introduced & formulated omnichannel marketing framework for Dr Reddy’s Laboratories and cracked lead generation model which was first in industry
Jasmeet innovative approach has helped society also with a launch of adding training modules in collaboration with FSSAI for food handlers working in hotels, restaurants, railways, hostels etc. to prevent spread of Hepatitis A in India.
Jasmeet believes that Pharma industry needs drastic upgrade from customer centricity to patient centricity and to bring this behavioural shift he launched India’s 1st Reward based patient support program JEET, aimed at improving heart-health and associated co morbid conditions for patients by keeping patients engaged with interactive & informative content.
His contribution in launching rural division in Cipla to provide access to patients suffering from chronic ailments has benefitted more than 1 Lakh patients.