Jasmeet Singh

Deputy General Manager – Marketing & Strategy

Lupin

Presenting Jasmeet Singh, Deputy General Manager – Cardiovascular therapy in Lupin, a leader in vision and innovation, driving growth and shaping the future of brand excellence with strategic insights, to be nominated for the Experiential CMO Awards by EVENTFAQS Media.

Jasmeet is known in industry for building big brands, innovative solutions, out of the box thinking and devicing digital frameworks for young marketers. During covid when industry was struggling with physically meeting with doctors, he introduced & formulated omnichannel marketing framework for Dr Reddy’s Laboratories and cracked lead generation model which was first in industry. Jasmeet believes that Pharma industry needs drastic upgrade from customer centricity to patient centricity and to bring this behavioural shift he launched India’s 1st Reward based patient support program JEET, aimed at improving heart-health and associated co morbid conditions for patients by keeping patients engaged with interactive & informative content