Himanshu Vaswani

Director and Co-Founder

4/4 Experiences

I am an entrepreneur and a music business professional with 15+ years of experience in event management, talent management and content creation. My fan first approach helps me be proficient in curating music, arts, dance and culture lead IP’s for festivals, brand syncs as well as experimental marketing activations. As a fan of independent music, I have a vested interest in growing the independent music and cultural landscape of India by providing creative solutions with local integrations.

I am the Co-founder and Director at 4/4 Experiences, a subculture think tank that offers consultancy and turnkey execution solutions in the fields of music, art, dance, urban culture, and more.We specialize in developing IPs and content that stands out as game changers in the cultural landscape of regional content-driven India. The experiences we produce and the content we release plays a pivotal role in influencing and defining the kind of music, cultural experiences and content consumed by today’s youth.

Control ALT Delete, a music festival that I organise with my business partner, Nikhil Udupa, is the country’s largest crowdfunded Independent Music Festival. It aims to break away from money first (brand first) model and attempts an unconventional approach where all resources are community sourced by eliminating the traditional sponsorship model.