Geetanjali Chhabra

Senior General Manager - Innovation and New Growth Engines

DIAGEO India

Geetanjali Chhabra is the General Manager of Innovation Marketing at Diageo India, bringing expertise in marketing and brand development. Within Diageo India’s food & beverage environment, Geetanjali progressed from Media & Agencies Senior Buyer to Senior Brand Manager for Signature, demonstrating capabilities in media planning and brand management. Subsequent responsibilities included overseeing media buying strategies and contributing to brand development initiatives.

Prior to this, Geetanjali contributed to category media and martech purchasing for the APAC region at Ikea, a furniture retail company. Their work history includes digital strategy and monetization at OLX Group, where they focused on setting up monetization modeling and sales strategy for the OLX Ads business.

Building on experience in the management consulting sector, Geetanjali served as a Senior Consultant at EY, providing marketing and advertising services. Earlier in their career, Geetanjali was a Media Planner at GroupM, crafting media strategy anchored on omnichannel frameworks for a leading FMCG client. Geetanjali’s assignments have included a Management Trainee position at Ogilvy.