Managing and Editorial Director
Biz Events Asia
El has spent over 10 years in hotel operations, sales and marketing departments, and was a director of sales and marketing with Accor Hotels in Australia. He has worked with Rydges Hotels and Resorts as well as Hilton, before venturing into managing events and venues for five years, where he successfully implemented strategies that led to the generation of AUD55 million per annum.
Apart from operating Biz Events Asia, El is also the co-owner of Ideate Agency, a creative agency that forms branding, marketing and sales strategies.