Daryl Sheldon


Seventy Seven Entertainment Pvt Ltd

A force to be reckoned with, Daryl Sheldon is a visionary entrepreneur known for curating one-of-a-kind entertainment and experiences in the events domain. A founder of numerous companies, he is a highly successful business strategist having an exceptional track record of identifying niche and disruptive technologies and services that have changed the way people experience events both virtually and physically.

With two decades of vast expertise, Daryl Sheldon spearheads a powerful network and a team of experts & influencers who are always at the forefront in shaping exclusive experiences with changing times while effortlessly transforming every challenge into an opportunity for the benefit of his clients.

A business management student, Daryl co-founded Seventy-Seven Entertainment Pvt. Ltd at the age of 21 and went on to establish other successful companies namely Ninety-Nine travels, a luxury travel & MICE company; 22nd Avenue, an artist management company and his latest venture Xtickets – India’s most premium online platform offering luxury experiences where he plays the vital role of Chief Experience Curator.

Daryl is an ardent business analyst who has been responsible for 7ty7’s diversification into new business verticals and geographical expansion both in domestic and international markets.

From being a backbencher during his academic years to becoming a successful business entrepreneur, he believes that education helps build a foundation but to reach the pinnacle one needs to be street smart, a risk taker and a great storyteller. He is currently authoring his own biography titled “Rx 100 to Jaguar Xf”; where he shares his journey from self-funding his first pre-owned Yamaha RX 100 at the tender age of 16 to owning a Jaguar XF.

In the year 2008, Daryl was nominated for the ‘The Young Entrepreneur Award’. He is also an advisory member of various academic institutes specializing in Event Management like EMDI (Event Management Development Institute), KES College, SVIM and others. Daryl is instrumental in designing the curriculum at these institutes, where he spends time in teaching, motivating and mentoring the future generation.

He is a public speaker, mentor and a coach who happily shares his vast industry knowledge on innovation and entrepreneurship in the fast-changing digital world. In addition, he is also a member of numerous associations and has been an active participant in ample of panel discussions and forums at various global platforms to discuss topics on experiential marketing, travel, trade and the live music space. As a mark of respect for his statesmanship in events, Daryl has also been invited to be a part of prestigious jury panels across India.

In 2014, he also played an integral role in the research report of Ernst & Young (E&Y); which helped develop the first “White Paper Report” on the entertainment and event industry in India.

Daryl is an optimistic and a vibrant leader who encourages others and loves sharing his success with the team. A philanthropist in his own way, he has helped various corporates develop their CSR portfolios and is the founder of #7ty7Cares, a trust that looks after the underprivileged children especially children with special needs.