Daryl Sheldon

Director & CEO

77 Innovation and Experiences Pty Ltd

Daryl Sheldon is a dynamic entrepreneur and business strategist with over two decades of experience across luxury travel, experiential marketing, MICE, artist management, and digital platforms. From co-founding Seventy-Seven at the age of 21 to building successful ventures such as Ninety-Nine Travels, 22nd Avenue, Xtickets, and Luxaus, Daryl is known for creating innovative, experience-driven businesses across global markets.
An active mentor, investor, and public speaker, Daryl has contributed to industry growth through advisory roles, global panel discussions, and research collaborations including the Ernst & Young White Paper Report on the entertainment and events industry. Passionate about entrepreneurship and community impact, he also founded #7ty7Cares, a trust supporting underprivileged children with special needs.