Darshana Shah

Chief Marketing Officer

Aditya Birla Capital

Darshana Shah Reimagining Growth Through Brand, Technology & Human Experience

Darshana Shah is a marketing, digital, and customer experience leader with over 28 years of cross-industry impact across financial services, health insurance, retail, and technology. As Group Chief Marketing Officer at Aditya Birla Capital, she leads marketing, digital, and CX transformation for one of India’s most diversified financial services enterprises.

A Harvard Business School alumna, Darshana believes that technology only empowers brands when it deepens human connection. Her leadership combines strategic foresight, creativity, and AI-driven innovation uniting data, design, and storytelling to build purpose-driven, future-ready brands.

Recognized among the Pitch Top 50 Women Leaders in Marketing (2023–2025), she has been awarded Best Digital & Mobile Marketer (MMA 2023–2024), Leader of the Year, and the Chairman’s Award by Mr. Kumar Mangalam Birla for excellence in brand transformation.

India-based with a global outlook, she is deeply passionate about AI, creativity, leadership mentoring, and cultural intelligence, and is on a mission to reimagine what leadership looks like in the age of reinvention.