Carissa Nimah

Chief Marketing Officer

Department of Tourism - Bhutan

Carissa Nimah is the Chief Marketing Officer for Bhutan Tourism, responsible for the ongoing development, promotion, and positioning of tourism in the Himalayan Kingdom. In her role, Carissa leads a team to craft and execute strategic marketing initiatives that showcase Bhutan’s unique cultural heritage, natural beauty, and sustainable tourism practices, with the goal of sustainably increasing visitor numbers. She works closely with local stakeholders, international travel partners, and global media outlets to enhance Bhutan’s global tourism footprint. In September 2024, she was also appointed to the Executive Management Team of the Gelephu Mindfulness City, His Majesty King Jigme’s visionary project to transform Bhutan’s southern region into an economic powerhouse for South Asia.

Before joining Bhutan Tourism in 2022, Carissa spent almost a decade in Asia as the Guardian of the Brand (Chief Commercial Officer) for a global luxury hospitality brand with resorts in Thailand and the Maldives, overseeing their sales, marketing, revenue, and reservations teams globally. Prior to that, she worked 10 years in the UAE in luxury jewelry, PR, and communications.

Originally a journalist, Carissa transitioned into marketing and sales for some of the world’s top luxury brands. She is driven by creativity, purpose, and ethical business practices. Carissa holds a Master’s degree in Strategic Marketing and two undergraduate degrees in Politics and Journalism from Australian universities. She is currently studying law part-time.

Carissa resides in Thimphu, Bhutan. She has previously lived and worked in Australia, Ireland, South Africa, the United Arab Emirates, and Thailand. A keen motorcycle rider, Carissa enjoys discovering the Himalayas on two wheels, as well as traveling, hiking, reading, and practicing yoga.