
Bjorn DeNiese
Managing Director
Mayfair Elixir
Bjorn DeNiese is a seasoned professional with a profound association in the hospitality, sales, and marketing space, having immersed himself in the industry since 2006. His impactful journey has been intricately woven with Mayfair Hotels & Resorts, where he has played a pivotal role in shaping, growing, and positioning the brand. Operating under the visionary leadership of Chairman Shri Dilip Ray, who founded Mayfair Hotels & Resorts in 1982 in Rourkela, Odisha, Bjorn has been instrumental in expanding the brand’s portfolio, contributing significantly to its current status of 17 properties primarily situated in the East of India.
Having traversed various roles within Mayfair Hotels & Resorts and its sister companies, Bjorn’s extensive experience encompasses a diverse range of responsibilities. From establishing brand new resorts to crafting and executing comprehensive branding, marketing, and communication strategies, his expertise has left an indelible mark on the organization. Bjorn’s proficiency extends to the digital realm, where he has successfully led digital transformation initiatives, harnessing the power of data to inform decision-making and capitalize on user behavioral patterns for forecasting.
In addition to his digital prowess, Bjorn brings a creative edge to his portfolio, having worked on numerous brand films for various companies. His understanding of the production vertical, coupled with an innate ability to adapt to trends and cater to different target audiences, underscores his versatility in the dynamic field of hospitality marketing.
Bjorn DeNiese is characterized by innovative strategic-thinking skills, enabling him to solve problems and make effective decisions in the fast-paced hospitality landscape. His strong business acumen and adeptness in handling multi-geographic communications further enhance his role as a leader in the industry.
Currently at the helm of Mayfair Elixir as its Managing Director, Bjorn is steering the company towards new horizons. With a focus on expanding the Mayfair brand pan-India and into neighboring countries such as Nepal, Bhutan, and Bangladesh, he continues to showcase his unwavering commitment to excellence. Under his leadership, Mayfair Elixir’s team is dedicated to ensuring that each hotel not only meets its potential but also drives asset value for the owners through meticulous planning, targeted marketing, and efficient hotel operations. Bjorn DeNiese stands as a beacon of leadership in the dynamic world of luxury hospitality, seamlessly blending experience, innovation, and strategic vision.