Balakrishnan Balram is a leading Consultant in Luxury Experiential Marketing & Brand Partnerships. Balakrishnan was Head of Marketing for Solitaire Group. Prior to that Balakrishnan has also worked with the Lodha Group as Brand Lead Lodha Luxury & also as Head of Experiential Marketing & Brand Partnerships during his 7 year stint with the organisation.
He has had over a decade and a half of growth as a brand activation and experiential marketing leader at some of India’s largest media houses, after having kicked off his career with 4 years in the banking industry. Key previous roles included West Head Alternate Revenue at Radio City, Regional Head Branded Content at NDTV, & South and West head IP’s at BCCL. He has co-created and curated several award winning customer experience platforms and IPs at Lodha and previous roles. Notable among them are ET Citi Grandmasters, HSBC Financial Inclusion Summit, NDTV Principal MF Financial Summit, FBB Got Style Get Famous, Vodafone Dekho Visarjan Asmaan se, Palava Tarang, Belmondo Weekends that have been widely recognized across industries.
He has served as a speaker and also moderator on various panels related to developing quality customer experiences, Experiential Marketing & Brand Alliances, and collaborations across mass-market & luxury products at India’s most respected experiential marketing & marketing conclaves.