Vice President Marketing
Max Life Insurance Company Limited
A leader with a hand on the pulse of the organization, Ayaaz Khan has been with Max Life Insurance for close to three years. In line with the organisations refreshed values of Customer Obsession and Growth Mindset, he recently took the mantle to lead the Integrated Marketing Communications efforts in Agency nationally (Agency, AgencyNext, APC & Defense) at the firm. Prior to this role, Ayaaz spearheaded the entire Channel Marketing function (Agency, Banca, IM/IMF, and Group) at the organization along with some key strategic projects for the brand.
An industry veteran with over 13 years of experience, Ayaaz has consistently built world-class marketing capabilities for the organizations that he worked with while building business revenue and brand. Ayaaz has strong leadership and communication skills with a reputation for instilling enthusiasm, optimism and leading teams to achieve shared goals. He has previously served as the custodian of brands like Lava International Limited, Coca-Cola, Maaza & Minute Maid. His stint in advertising has some top organizations like Tag Worldwide, Rediffusion Y&R and Lowe Lintas where he helped build some iconic brands namely Maruti Suzuki, Airtel, Hindustantimes, Fever 104 FM, Havells, Hewlett Packard, Unillever and many more.
Skilled in brand management, creative and content excellence, brand activation, experiential marketing and integrated marketing communications, Ayaaz holds a Masters in Communication Studies from the University of Pune and a PGCBM in Business Management from XLRI Jamshedpur. He graduated from University of Delhi in commerce and economics.