Ashish Nagpal

General Manager | Category Marketing Head

Bajaj Auto

I am a marketing and business leader with 20+ years of experience building brands, categories, and growth platforms across FMCG, beverages, and mobility.
Currently, I lead category marketing at Bajaj Auto, overseeing strategy and growth for multiple commercial vehicle brands, covering electric and other fuel types, commuter motorcycles and iconic Chetak electric scooter. My work focuses on category creation, integrated marketing, and translating consumer insights into scalable business growth.
Earlier, I built Bajaj’s marketing capability across Latin America, leading brand strategy, customer experience, and digital marketing in 16 markets. This journey involved launching new products, building communities, and creating brand platforms that delivered market leadership.
Prior to Bajaj, I held leadership roles at Coca-Cola and Wrigley across marketing, sales, and channel strategy.