Apoorv Mohan Shrivastava

Co-Founder

Plush Affairs

Apoorv Mohan Shrivastav is a dynamic entrepreneur, photographer, musician, and innovator with a diverse portfolio of ventures. His journey began as a drummer in childhood, igniting a passion for music and performance. He graduated from Delhi Public School, Bhopal, in 2010 and pursued Automobile Engineering at Manipal Institute of Technology, earning his master’s degree between 2010 and 2014.

Apoorv’s entrepreneurial mindset led him to design a revolutionary battery-operated mini transporter, establishing a successful manufacturing unit and setting industry standards with patented designs. His battery-operated products became widely used in the industrial and construction sectors, cementing his role as an innovator.

In 2014, he co-founded Plush Affairs, a leading wedding photography firm, which has covered over 800 weddings across multiple cities and countries. Under his leadership, the company has grown to a team of 60 photographers and 20 editors and has been featured in publications like Vogue, Conde nast Traveller, Hindustan Times and The Times of India. Expanding into commercial photography, he co-founded Sitting Bull Productions in 2019, working with renowned brands such as Rolex, Apple and Ajio and also working for actors & musicians like Saif Ali Khan, Rishab Rikhiram Sharma and Rekha Bhardwaj.

Beyond photography, Apoorv co-founded Just Conceived, an e-commerce maternity brand dedicated to empowering and educating women during pregnancy.

A full-time explorer, creative visionary, and relentless innovator, Apoorv continues to push boundaries across multiple industries, leaving a lasting impact on every project he undertakes.

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