Annu Anand

Chief Catalyst & Managing Director

A for pineapple

Annu Anand is a seasoned marketing professionals turned into an experiential marketing entrepreneur. He strongly believes in ‘Lateral Thinking”. That is why after working for 15 years across various Sales and Marketing functions he embarked upon a new journey where ‘A’ stands for more than just an apple. That is philosophy behind his company – ‘a for pineapple’.

In his 25 years of vast experience he has worked on various portfolios such as Product & Brand Management, Communication Planning, Media Buying, Customer Relationship Management, New Media – Digital & Mobile, Events and Promotions and Public Relations. His career spans through various esteemed organisations like Xerox, Daewoo Motors, Mahindra & Mahindra, Sony Entertainment Television & Chevron where he was instrumental in building brands such as Bolero, Scorpio, Big Boss, Indian Idol, Boogie Woogie, Havoline to name a few.
He has an extensive exposure in the international markets like South East Asia, Middle East, South Africa & Eastern Europe and he is building on a best practices based model for customer engaging strategies & solutions