Anirban Basu

GM Brand Marketing

McDowell's No1

A result oriented Marketing Professional with varied experience of Core Branding and Consumer Insights. Over a decade of experience in providing insights for business development through detailed diagnosis of consumer preferences pattern and behaviour for actual and potential products and services. Responsible for identifying the biggest trends, big ideas, biggest conversation worth leveraging which can transform lives in a meaningful and relevant way. Believe strongly in experiential way of brand building.
Current role includes handling brand performance, media planning, ATL+TTL planning for the largest Whisky Brand in the World McDowell’s No1
Love cycling and also keep a keen interest in rural sky watching and photography.