AMIT TIWARI

Director Marketing, Indian Subcontinent – Brand, Communication & Digital

PHILIPS

Marketing and communication professional with over 15 years of experience in managing brands, marketing communications, brand building, campaign-related PR activities, media planning, digital and social media strategies, buying, optimization, and revenue expansion across the Indian subcontinent.

 

A leader and innovator in customer engagement having initiated, established, and nurtured numerous award-winning campaigns, driving new revenue opportunities for the brand – winning accolades and recognition along the way. Amit possess a knack for consumer demand generation by leveraging media as a marketing tool based on deep consumer insights and market research. He is passionate about, and experienced at engaging the connected consumers of today using all relevant mediums including but not limited to digital, social, media, online and off-line on-ground activities, and outdoors.

 

He has handled an annual marketing budget of over $60 million for existing categories such as personal care, domestic appliances, lighting  solutions and new businesses while identifying and defining new categories along the way. He also possesses the ability to envisage holistic perspectives of business needs and work towards realizing them without losing sight of the strategic and tactical objectives of the brand.