Ali Safdar Zaidi

Chief Operating Officer

EVENT NETWORK ENTERTAINMENT

Ali Safdar’s career is defined by a remarkable versatility in event production, spanning major music festivals, international concerts, and large-scale sporting events. Ali Safdar is a seasoned event production leader with over 25 years of experience shaping India’s entertainment landscape with event production & operations at its core. Ali takes pride in his ability to turn plans, ideas, drawings and PDFs into ground reality.
To help the event industry & IP owners, manage more efficiently, be more cost-effective and produce a better customer experience with optimised health and safety protocols, Ali Safdar co-founded India’s first production agency Scoop Brand Holdings in 2011. After producing shows for some of the biggest world entertainers like F1 After Party with Lady Gaga, Bryan Adams, Norah Jones, Enrique Iglesias, Hardwell, David Guetta, SHM etc, and after partnering with the top festivals coming out of India like Sunburn, Supersonic, NH7 Weekender, Enchanted Valley Carnival, Super Moon, Bike Festival of India, Zee Arth, to name few.
Ali is now El Patron at Event Network Ent Pvt. Ltd. Where we help achieve better efficiencies through our expert capabilities. Recently at Event Network, we have delivered projects like Cherry Blossom Festival featuring artists like Boney M, Ronan Keating, Akon, Vengaboys, Neyo, Bollywood Music Project,
Ali Safdar’s core competency is managing large-format sporting events like the Common Wealth Games Opening & Closing ceremonies – Delhi 2010, Opening ceremony – Lusofonia Games India 2014, Opening ceremony – Premier Futsal 2016, Opening ceremony Women’s World Boxing Championship 2023, FCB Bayern & Mohan Bagan match, TNA Wrestling, Mega Boxing and large-format music festivals and concerts for Ed Sheeran, Cigarettes After Sex and Bollywood shows like Filmfare Middle East, AR Rahman, Arijit Singh, Sidhu Moosewala, AP Dhillon Over the Top Take over tour (post covid first outdoor large format concert) and premium fashion IPs like India Fashion Week, etc
Ali’s vast and extensive network in the GCC market makes him an important player in managing turn-key production & operations solutions in the GCC region.